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This Mobile Life

Jan 9, 2016

Our first podcast interview for 2016 - Happy New Year everyone! In this episode we discuss marketing mobile games with Justin Carroll from Monastery ( Justin is known for building high quality audiences for mobile games. He has worked on brands such as Call of Duty, Mortal Combat X, Guitar Hero, Avengers, Lep's World and more. In this episode we'll be covering: 1. App discovery 2. Building brands & loyal audience 3. How the business model of Free 2 Play is affecting mobile gaming 4. Why Justin hates advertising in mobile games 5. Future of mobile gaming 6. Why King is crushing it with Candy Crush & casual games 7. What happened to Angry Birds (Rovio), Zynga, and Draw Something? Go here for the show notes: