Oct 2, 2016
I chat to Anna Lee Anda, UX research at Zendesk. She's based in Singapore. We met many years ago when we both lived in Melbourne. We have similar backgrounds in law/accounting, before moving into the world of tech. Anna has worked in UX and product. She shares some great insights into SaaS from Zendesk. Previously, she worked at Seek.com, one of Asia-Pacific's largest recruitment marketplace. Anna has also worked on ANZ's Go Money app which has millions of downloads. Topics we discussed: 1. How did you get into doing user research? 2. You've done some product management. What is the overlap & differences between product & UX research? 3. How regularly do you do user research? 4. Why cadence is king in SaaS 5. How do you do user research for a mobile app? 6. How to rig up a mobile testing device - Macgyver style! 7. What's the typical process you do when conducting user research? 8. What's the tech scene like in Singapore? This podcast will also be available on iTunes, Stitcher, TuneIn and your favourite podcasting apps. If you like the podcast, please rate it 5 stars on iTunes & share it with your friends! RESOURCES https://www.zendesk.com https://www.zopim.com https://www.seek.com.au https://lookback.io https://shortboredsurfer.com/2011/09/20/making-a-mobile-usability-testing-sled-the-macgyver-way https://developer.apple.com/testflight https://www.grab.com/sg