Mar 8, 2017
I chat to Brett Fox, co-founder of Photzy. The topic of this podcast is email marketing which is critical to building, retaining and monetising their audience. Brett is an awesome online marketer. I sat next to him for 1.5years at the co-working space Fishburners. ABOUT PHOTZY Photzy is a sister site to LightStalking.com. Lightstalking is the 2nd biggest photography blog in the world. Photzy started as a small side project in 2012 by the light stalking team. The goal was to provide more in-depth photography training, in the form of ebooks and video courses to Light Stalking’s readers. Since then, we have quickly grown into our own photography community now with over 70k members, providing a full library of photography tutorials via a digital locker. Essentially, we’re a very education-focused version of Light Stalking. Unlike other photography blogs and training websites, Photzy’s content comes in the form of beautifully designed, easy-to-follow ebooks. Which can be downloaded and viewed on any device, at any time. IN THIS EPISODE 1. How Brett was the inspiration behind the This Mobile Life podcast 2. How photzy does its online marketing? 3. Who is Photzy's customer? 4. How often does Brett send an email campaign? 5. How some small changes increased Photzy's email conversions by 3x 6. Brett's 80/20 advice 7. Why email is a powerful tool for retention 8. Why Brett subscribes to both US politicians email campaigns 9. What tools Brett uses for email marketing LINKS http://photzy.com https://lightstalking.com https://autopilothq.com http://inspiredworlds.com